Newspaper Association of India focuses on six key strategic priorities that collectively affect the newspaper industry: marketing, public policy, diversity, industry development, newspaper operations and readership. NAI aims to be a network that is inclusive and open, promotes free and independent media participation in the network. It also provides a voice for its member publications and encourages sharing of not just news but also their experience and knowledge between members. It also encourages members to share best practices in the industry to collectively raise the standards of Indian journalism.