Top 5 SEO Strategy Needs to Implement in Every Company
In December 2017, Google has confirmed with Search Engine Land that it has updated the snippets in search result. A snippet is the description of a page shown below the URL in organic search result that is helpful for search queries. Now everyone knows SEO is the core point of growing business in the online world. I am here from Best SEO Company New Delhi to discuss top 5 SEO core strategies that every company should follow. Our strategies will help retailers build a successful online business.
SEO Audit is the best part of your business if you want to generate results through organic search results. It will provide you overall health performance of your website before you plan a smart marketing technique based on data. In this process, you revealed how to implement strategies to improve your business. Now we are sharing some SEO Audit Tools to perform your SEO Audit.
- Google Analytics (or any other third-party analytics program)
- Screaming Frog
- Google Search Console
It is the most vital part of SEO strategy because everything depends on this process. As we all know that keywords represent what your brand made for. They are the key to unlock your business success. When you will wonder to research the keywords, at first you have to categorize the keywords like branded keywords, long tail keyboards and negative keywords. You can get all of this knowledge about keyword demand and keyword referrals from below resources.
- Google Adwords Keyword Planner
- Keyword Tool
- Keyword Explorer
Optimize Your Content
Everyone in SEO industry would hear “content is king”. But if your content has not optimized to your business, then it will give ZERO value for your organization. Content optimization is not a rocket science which everyone can not do it. It’s an easy and understandable task which anyone can do it which have fair knowledge of online marketing. Now we start how to optimize content for business. At first you have to understand your business like what your business objective and goals? What services you are providing? In which locations your business has acted? What’s your client requirement? And more.. When you will be getting all of this information then you can easily optimize your content. Because now you have more ideas about your business. You can put relevant content for your business. You can also include relevant keywords in your content. Now you can put actual content, what your business required? Now we are putting a few points in below which you need to keep in mind when you will optimize your content.
- Knowledge of the company
- Audience Knowledge
- Business Goals
- What products & services you provide
Technical SEO is on of the top most SEO strategy. Not a specific definition of technical SEO but you can say that Technical SEO is the structure of your website. In other words you can say that technical SEO relates to all of the SEO core activities excluding content optimization and link building. Now we are sharing Technical SEO element in below which you need to optimize.
- Website Speed
- Mobile Friendliness
- Site Articture
- URL Structure
- Internal Link
- Structured Data Markup
On-site SEO Optimization
According to MOZ On-site SEO (also known as on-page SEO) is the practice of optimizing elements on a website (as opposed to links elsewhere on the Internet and other external signals collectively known as “off-site SEO”) in order to rank higher and earn more relevant traffic from search engines. On-Page SEO is the process to optimize each and every page of your website to get higher in the search engine. The main goal with on-page SEO, is to help crawlers understand the meaning and context of your page. Here we are sharing on-page elements in the below which you need to keep in mind.
- Page Titles and Meta descriptions
- Content SEO
- Headings and Content Formatting
- URL optimization
- Images and Other Multimedia Elements
- Internal links
- External links
- Page Loading Speed
- Mobile Friendliness
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